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Call it a car seat that helps reduce road rage.
Automotive parts manufacturer Faurecia is developing an Active Wellness seat to monitor emotions of drivers. The seat detects stress and fatigue via built in seat sensors, and then offers a customized treatment to the driver.
"If you're stressed out, your heart rate increases and your respiration increases," Faurecia's Vice President of Innovation, Rob Huber, told CNBC's Closing Bell. "If you press 'stress detected,' it'll give you a soothing massage and a warming sensation that will calm you down."
Likewise, the seat works if the driver is fatigued. If the sensor detects a lower heart rate, the Active Wellness seat will offer a lower back massage and a cooling sensation to the driver to wake them up.
"This car is about connectivity and understanding more about the individual person," Huber told CNBC.
According to the privately operated website dmv.org, emotional driving — like being stressed or having road rage — can be just as dangerous as talking on a cellphone while driving. While this new technology does not prevent outside distractions, Huber says it looks out for the overall wellbeing of the driver.
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Former General Motors Vice Chairman Bob Lutz is skeptical there is demand for this type of technology in the automotive industry. Lutz told CNBC, "Sadly, my take on this is that it's the answer to a question that nobody asked."
While no partnerships have been announced, Huber claims there is interest from many automotive companies. As for cost of the smart seat, Huber says this technology will be a common solution in a premium vehicle initially, and then could migrate into a larger volume segment. Huber anticipates this product to be on the road in 2018 or 2019.