Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

World's Biggest TV is a Custom-Made, $1.6 Million 370-Inch Monster

 / Updated 
The Zeus class TV is about four times as big as an elephant — around 25 feet across.Titan Screens

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

A British company has created the world's biggest TV, leapfrogging the previous champ by almost 20 feet. The Zeus, from Titan Screens, measures a full 370 inches diagonally — and costs well over a million bucks.

The number doesn't give an adequate estimation of the screen's size, though. Think about it this way: picture an elephant. Then picture another elephant standing next to that one. Then picture two more elephants balanced on those elephants' backs. That's about the size we're talking about.

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
 The Zeus class TV is about four times as big as an elephant — around 25 feet across. Titan Screens

Of course, there's no factory in the world that can pump out elephant-sized TVs. Titan puts each one together by hand — on site. "Our technology is designed around inter-connecting panels," explained Anthony Ganjou, Titan's CEO, in an email to NBC News."Every install we do is different, as these do not fit in most rooms."

Sign up for top Technology news delivered direct to your inbox.

Essentially each Titan TV is made by stitching together several smaller (but still gigantic) screens — which may sound like cheating, but it's the end result that matters, and if it looks like a single screen, that's that. Unfortunately, there are no photos of a Zeus in action to make sure, though one will be mounted to a rooftop in Cannes soon to show the World Cup.

A Zeus costs £1 million, or around $1.6 million — though more modestly sized TVs can be had for just a few hundred thousand dollars.

Naturally, million-dollar TVs are something of a niche product. They've only made 4 of the 370-inchers, but have already sold 2. As you might expect, the company's clientele tend toward the ostentatious.

 One of Titan's smaller screens, set up for outdoor viewing. Titan Screens

"Recently we had an inquiry from a client to work out a way to mount a Titan onto his ceiling, dropping vertically in free space," Ganjou said.

As for the world record, the company isn't pursuing it actively. "This isn't a gimmick product," Ganjou explained. "That being said," he continued, "if a client requested an official certificate for their wall we would obviously arrange fora n adjudicator to judge the TV in situ, and make it official, free of charge."

Got a million bucks burning a hole in your pocket? Titan can have one of their remaining Zeus-class TVs in your living room, yard, or amphitheater within three weeks.

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news

Have feedback?

How likely are you to recommend nbcnews.com to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Leave your email if you’d like us to respond. (Optional)

Please enter a valid email address

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making nbcnews.com a better place.