Thumbnail, a platform that aims to deliver a unique and tailored news experience to users, won the grand prize in the first hackathon organized by NBCUniversal and Comcast this weekend.
The theme of the event was focused on the future of media and technology. NBCUniversal is the parent company of NBC News.
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Thumbnail incorporates a “do” button to allow consumers to take related action, such as donating to a cause they are reading about.
In addition to Thumbnail, other standouts included: Trend TV, which analyzes a user's hashtags and delivers tailor-made video content; Heart Throb, which shows users the entertainment highlights that make their hearts race — literally — by connecting a wearable heart monitor to the Xfinity platform; and Scenes, which allows media companies to release select scenes from movies and TV shows via written scripts that users can reenact.
"Our first Comcast NBCUniversal Hackathon was a huge success and enthusiastically received by the tech community,”said Sanjay Macwan, senior vice president & CTO of Media Labs, a new organization within NBCUniversal. “This hackathon was a terrific way to exercise our new Media Labs’ mission to directly engage developers and startups who delivered extraordinary ideas in the TV, film, and digital content ecosystem.”