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Mind-Reading Fashion: NEUROTiQ Lights Up the Runway

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NEUROTiQ is brain animating fashion – a knitted, 3d printed, EEG brain sensor – that maps thoughts and exhibits brain states with color.Sensoree

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Mind-reading is so hot right now. At New York Fashion Week, designer collective Sensoree unveiled NEUROTiQ, a, well, hat-type thing that models wore on their heads. The designers started with an Emotiv EPOC EEG sensor, which they outfitted with an ethereal nylon web with 14 glowing "globules" for each of the Emotiv's 14 EEG channels. The idea is that the NEUROTiQ measures your state of mind and glows red for deep sleep, orange for meditation, yellow-green for consciousness, and blue, purple and red for a "multi-sensory brain state." Seeing as neuroscientists have trouble telling exactly what many brain signals mean, those interpretations should be taken with a grain of salt. Still, pretty! And it points to a broader trend of companies like Emotiv and NeuroSky promising more convenient EEG technology, as opposed to the old-school method of shaving someone's head and using gel to attach cold metal electrodes to their scalp.

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— Keith Wagstaff

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