How do you make a music video for the deaf and hard of hearing? That is what AT&T and indie pop outfit Walk the Moon had to figure out for the band's song "Different Colors."
The two teamed up with the Deaf Professional Arts Network to create a music video using American Sign Language (ASL) for AT&T's "Feel the Music" campaign.
As the director of the video, Jules Dameron, said in a "behind the scenes" video, deaf music fans have been making their own versions of popular music videos for awhile now.
The "Feel the Music" campaign is simply giving a professional sheen to what the deaf community has already been doing.
"The phrase 'Feel the Music' means you can think it, you can feel the vibrations, and you can feel it emotionally," Dameron said.
AT&T is also encouraging people to create their own videos for their favorite songs and submit them for a chance to see Walk the Moon play live.
"I hope the message that this project sends out is that everyone can love music," Dameron said. "We can see the beauty of a visual language, combined with music, and reveal a new side of music."
