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Amazon Patent Imagines Taking a Selfie to Pay Online

by Safia Samee Ali /

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Amazon has imagined a future of online retail that may have you saying "cheese" every time you make a purchase.

The company filed a patent application that would allow shoppers to buy stuff online by taking a selfie instead of punching in a password.

Already the master of the one-click purchase, Amazon is apparently considering the possibility of taking shopping to a whole new (and Kardashian-friendly) level. The patent describes a system that would let a user buy that new pasta maker by performing “certain actions, motions, or gestures, such as to smile, blink, or tilt his or her head.”

U.S. Patent and Trademark Office / U.S. Patent and Trademark Office

These days, people are required to punch in and change passwords all the time. Amazon says the selfie checkout will be a safer, easier way to shop.

“The entry of these passwords … can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations,” according to the patent application.

So, Amazon is not just looking out for our online security — it’s also helping us avoid major social faux pas.

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