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Why Some Netflix Users Are Suddenly Seeing Ads

by Keith Wagstaff /  / Updated 

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It looks like Netflix is experimenting with teaser ads — not that people have to worry about old-fashioned commercials interrupting their favorite political dramas.

Netflix is testing house ads for its original shows at the beginning of some programs, the company told NBC News, and they are only showing up for some users.

"For some time, we've teased Netflix originals with short trailers after a member finishes watching a show," Cliff Edwards, director of corporate communications for Netflix, told NBC News in an email. "Some members in a limited test now are seeing teases before a show begins."

He stressed that Netflix was "not planning to test or implement third-party advertising on the Netflix service."

That means no commercials for soda or SUVs before "House of Cards." Netflix is testing out something that other streaming services, like HBO Now, already do.

Related: 8-Bit Binge: Hack Puts Netflix on Original Nintendo

It's entirely possible that some Netflix customers will never see the ads.

"We test hundreds of potential improvements to the service every year," Edwards said. "Many never extend beyond that."

Netflix CEO Reed Hastings later stressed in a Facebook post that commercials are definitely not in the cards.

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