Tech the Vote: You Can Now Donate to Presidential Candidates Through Twitter

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By Keith Wagstaff

Can you #FeelTheBern or are you rallying for #Trump2016? Now tech-savvy citizens can donate to their favorite candidate by clicking on a tweet.

Twitter unveiled the feature on Tuesday as a joint project with mobile payments company Square.

"When people have conversations about politics, they have them on Twitter," Jenna Golden, head of political advertising sales for Twitter, wrote in a blog post.

"It’s what voters learn and share in these conversations that routinely motivates political action. That’s why we’re making it easier for Twitter users to actively support candidates and causes."

How does it work? Candidates set up "business" accounts and then tweet out unique URLs or $Cashtags to their followers. Those tweets will automatically contain pictures with donate buttons on them.


When someone clicks on the donate button, it lets them choose the amount and give away their money. For presidential hopefuls, the advantage of this approach is that donors can retweet their pleas for cash, possibly making their fundraising efforts go viral.

Whether the candidates with the most Twitter followers -- in this case, Hillary Clinton (4.23 million) and Donald Trump (4.14 million) -- can capitalize on the tool remains to be seen.