Google Unveils First Super-Cheap Android One Phone in India

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While Apple is busy launching 18-karat-gold gadgets, Google is aiming at the opposite end of the market with a new $105 (6,399 rupee) smartphone in India. The new device, which is available starting Monday, is part of the company's "Android One" initiative designed to draw in customers in emerging markets with inexpensive smartphones. Google first detailed the Android One plan during its I/O developer conference in June, describing the project as a way to connect "the next billion" to the Internet. But beyond mere connectivity, Google said in a blog post announcing the new phone on Monday, the Android One line also aims to offer truly affordable handsets that feature the latest software and apps. Google plans to expand the Android One program to Indonesia, the Philippines and a handful of South Asian countries by the end of this year, and to other regions in 2015.


--- Julianne Pepitone