Facebook posts by brands and apps that look suspiciously like ads got demoted from your News Feed by the company on Friday. The social network surveyed thousands of users and found that many were fed up with posts showing up that are overly promotional — telling you to buy a product, or asking you to share a page, for instance. These posts, Facebook decided, are really just advertising in disguise — and if you want to put ads on Facebook, you have to pay. So for now, these promotional posts will be given low priority compared with pictures and updates from your friends or less ad-like posts from pages. Effectively, posts begging for your dollars or likes are now banished from your News Feed.
The update won't take place until January, so pages that do this kind of post frequently have time to change up their game. And don't worry, this doesn't mean users will see more ads instead of page posts.