Facebook Gives Users New Way to Block Targeted Ads

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
By Keith Wagstaff

Don't like Facebook's personalized ads that follow you around the Internet? The social network is now giving users a tool to block them.

Last year, the company introduced ads that displayed content based on what websites and apps people used outside of Facebook.

"Today, we're introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook," wrote Stephen Deadman, Facebook's global deputy chief privacy officer.

Before, people could block the ads through the Digital Advertising Alliance's AdChoices program, or through settings on Android and iOS phones. Now they can do it through Facebook.

While Facebook has long served up ads based on what people "Like," last winter they introduced a more expansive ad program.

Related:Mark Zuckerberg: Facebook Working on 'Dislike' Button ... Kind Of

"Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps," the company wrote in December 2014. "We may show you ads for deals on a TV to help you get the best price or other brands to consider."

The new tool is opt-out, meaning those who don't actively go to the "Settings" tab and change their "Facebook Ads" option will see the targeted ads by default.

Facebook said it will also begin utilizing data from "Like" buttons users press on other websites to serve them relevant ads on Facebook.

"We are continuing to roll out online interest-based advertising," Deadman wrote, "and will now begin including information from pages that use Facebook's Like button and similar social features, as we announced last year."