Google+, the Internet giant's unsuccessful attempt at creating a rival to Facebook, has received yet another fresh coat of paint, this time focusing on larger groups of users and their shared interests.
"Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center," read a blog post announcing the changes. The new look is "much simpler," but should be more consistent across desktop and mobile platforms.
"Communities" lets people build, well, communities based on shared interests like foods, hobbies and bands. "Collections" is a bit like Pinterest, letting you assemble sets of pictures and links and share them with others. Both, Google claims, see quite a bit of interest. That's more than the company says for the traditional social network aspects of Google+, which never really took off the way Twitter, Instagram and others have.
Google has lessened the scope of Google+ after aggressively expanding it 2012 and 2013, making it almost a requirement for any user of YouTube, Gmail and other services.
You'll need to opt into this new Google+ by accepting the offer to do so when you next log in. Don't worry, if you don't like it, you can switch back — for now.