Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

NFL Picks Twitter to Stream Thursday Night Games

by Associated Press /

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

The NFL has picked Twitter to stream its Thursday night games.

When the league negotiated its latest Thursday deal, it decided to sell the streaming rights separately for an "over the top" broadcast. It previously with Yahoo streamed a game from London this past season that took place Sunday morning in the U.S.

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Read More: For First Time, NFL Acknowledges Link Between Football and Brain Disorders

Only the 10 Thursday games on CBS and NBC will be streamed through Twitter. They will be free worldwide on all devices through the Twitter platform. Viewers will not need to be registered Twitter users.

The NFL Network-only Thursday games are not part of the deal.

The NFL wants to experiment with digital broadcasts to see how they might fit into future strategies. This also offers a new revenue source with digital companies eager to get involved in live sports. The Yahoo broadcast from London drew significantly fewer viewers than comparable telecasts on traditional television.

Read More: MasterCard Eyes Ties With Twitter, Facebook

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news

Have feedback?

How likely are you to recommend nbcnews.com to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Leave your email if you’d like us to respond. (Optional)

Please enter a valid email address

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making nbcnews.com a better place.