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By Julianne Pepitone

Case of the Mondays? Spotify is launching a new feature to kickstart the week: automatically curated two-hour playlists of "new discoveries and deep cuts" personalized for each user.

"Discover Weekly," which will be updated for listeners every Monday mornings, uses an algorithm to create the playlist. It's based on your own listening habits, combined with that of similar users. Discover Weekly appears at the top of users' playlist tabs, and it's available on both mobile and desktop. For those with subterranean commutes, the playlist can also be made available to listen to offline.

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Spotify is hawking the feature as "like having your best friend make you a personalized mixtape every single week." A Spotify spokesperson told NBC News the curated playlists started rolling out to the service's 75 million active users on Monday, but not all listeners will have access right away.

Upgraded discovery features have become hot in the crowded streaming-music space lately, as competitors like Apple Music, Rhapsody, Pandora, Rdio and others battle to set themselves apart -- and to make their catalogs of millions of songs more accessible and appealing to listeners.

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It's been a busy few weeks for Spotify in particular. In late May, the company held a "New Spotify" launch event to unveil a slate of features designed to make the service a streaming-media hub: news-video clips, podcasts, exclusive audio content and song suggestions based on the time of day. At that May event, Spotify CEO Daniel Ek stressed that Spotify is aiming to create a content mix and feature list that will keep people connected to its service all day.