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Hungry for Retweets and Facebook Likes? Study Shows Best Times to Post

A new study reveals the times of the week you're most likely to make a splash with your social media posts.

Whether you're posting on social media personally or professionally, sometimes you really do want to maximize the reaction. New research has some straightforward advice for you.

A study (PDF) by social media metric company Klout found that Tuesdays and Wednesdays are the best days to post things if you want the maximum amount of likes, comments and retweets — late Tuesday and Wednesday morning, to be precise.

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Chart showing likelihood of response to posts on Facebook (top) and Twitter (bottom) throughout the week - click the picture to expand to full size.Klout

The researchers analyzed the reactions to 144 million posts on Facebook and Twitter, and found that there was a reliable improvement in engagement as the morning wore on — and just before lunchtime, posts were three or four times more likely to find an audience. This boost quickly disappears in the afternoon, though.

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And what's the worst time to post? The weekend, surprisingly. Perhaps users are inundated with pictures of Friday night, or sleep in past the late-morning social media prime time.