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Amazon is buying New York-based digital comic book publisher comiXology for an undisclosed sum to beef up its entertainment content.
The deal, announced Thursday, is expected to close in the second quarter.
ComiXology, which makes one of the top grossing apps for Apple's iPad tablet, was founded in 2007. It offers digital comic books from more than 75 publishers, including industry giants Marvel and DC, plus independent creators.
The acquisition comes as Amazon expands its slate of scripted shows and video games. Last week, the e-commerce giant launched the Fire TV video streaming device.
“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” David Steinberger, co-founder and CEO of comiXology, said in a statement. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”