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Amazon says it beat Kindle sales records, but won't share numbers


Without revealing any actual numbers, Amazon  announced that it's beaten all sorts of Kindle-related sales records over the holiday shopping weekend.

In a press release issued on Tuesday, the online retailer declared that "this Black Friday and Cyber Monday were the best ever for the Kindle family." Amazon boasts that Cyber Monday was the "biggest day ever for Kindle sales worldwide," that the top four spots on the company's best sellers list are occupied by Kindle devices, and that nine out of the top ten best-selling products on the site are Kindle devices, Kindle accessories or digital content.

While Amazon's not telling us just how many Kindle devices were sold, the company does say it saw "more than double" the sales that it saw last year over the same holiday shopping weekend. There are, of course, more Kindle products this year, including three different Kindle Fire tablets — four if you count the LTE wireless 8.9-inch Fire HD — and three different e-ink readers. Yet as it has done for most of the life of the Kindle brand, Amazon has bragged a bit — without giving us any data to use to compare Kindle to its competitors.

For what it's worth, Apple's most recent launch-weekend record, set about a month ago, involved the sale of three million iPads, a number which included just the Wi-Fi-only versions of its new iPad Mini and fourth-generation iPad. These sales numbers doubled "the previous first-weekend milestone of 1.5 million Wi-Fi-only models sold for the third-generation iPad in March," according to a press release issued by the Cupertino-based company. No word on how Apple fared over the holiday shopping weekend, of course. And even if we had those iNumbers, we could only guess how they measure against Amazon's ... which will remain a mystery, at least until industrywide figures come out at the end of the quarter.

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