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Apple's 'Maps Ground Truth Specialists' fix Map app flubs

Apple's Maps mess of six months ago is a distant memory for some, but not for the Cupertino company, which has worked quickly to rectify matters and improve its map app, introduced as part of its iOS 6 mobile operating system. That damage control includes hiring employees with the title of "Maps Ground Truth Specialists" around the globe to make sure Apple's maps are up to snuff.

While Apple isn't the first company to have the Orwellian-sounding position of "Maps Ground Truth Specialists" — Google has them, too — it's noteworthy because of Apple's map flubs, something that caused CEO Tim Cook to make a public apology.

In the United States, those flubs included initially showing the Brooklyn Bridge as almost plunging into the water and marking a Florida supermarket site as one for a hospital.

Right now, there are seven openings for "Maps Ground Truth Specialists" around the world, including one in the United States. That role, Apple says in the job description, will include:

  • Testing new releases of map code and data around the U.S.
  • Collecting ground truth data to allow for analysis of the impact of potential map code or data changes relative to known truth.
  • Utilizing local expertise to provide feedback about U.S.-specific mapping details.
  • Evaluating competing products in-region relative to our maps.

As you can see, there are jobs all over the globe, including Australia. There last fall, police were warning drivers not to use Apple Maps because it wrongly placed the city of Midura in a national park, leaving some motorists stranded and in a snake-infested area.

— Via The Verge

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