Over the weekend, Facebook added a stalkerish feature called "Find Friends Nearby" to its mobile website; on Monday, it was gone.
"Find Friends Nearby" let users of iOS and Android devices locate BFFs — and perhaps nBFFs (never BFFs) — who were within geographic range. A great feature for someone you like; for someone you don't, not so much.
The add-on was part of Facebook's efforts to bolster its mobile offerings, including bringing in more revenue, something the social network is trying to figure out how to achieve.
But on Monday, the feature could not be accessed.
Msnbc.com contacted Facebook about the "Find Friends Nearby" pullback.
A spokesperson for the social network said the program was not a "formal release."
"This was something that a few engineers were testing. With all tests, some get released as full products, others don't. Nothing more to say on this for now — we'll communicate to everyone when there is something to say."
Facebook engineer Ryan Patterson told Tech Crunch over the weekend that he built "Find Friends Nearby" — originally called "Friendshake" — with another engineer as part of a hackathon.
Patterson said he saw the "ideal use case" for the product as "one where when you’re out with a group of people whom you’ve recently met and want to stay in contact with," a kind of "really easy way to exchange contact information with multiple people with minimal friction."