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Former face of 'Call of Duty' set to make games

Robert Bowling, known to many as "FourZeroTwo," was for years the face of "Call of Duty," as Infinity Ward's Creative Strategist. That was until he abruptly quit his post last month. 

Today it was revealed that Bowling is opening up his own game development studio, Robotoki.

Game Informer broke the news, with Bowling describing his new venture as "a developer development studio that just happens to make games."

Bowling elaborates: "We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent."

Robotoki is a completely self-funded studio, one that and will only partner with parties which support the same model. "I wanted to create an environment where the creative vision holders hold complete control over their work and could guide and maintain it from concept to execution," Bowling said.  

Details behind his studio's first offerings are scarce, though details are slated to be revealed later this year, and  the company will encompass everything from the next-gen consoles, PC, and mobile devices, including iOS and Android. According to Bowling, "our focus is on creating a universe first, experiences second, and game mechanics last."

Bowling said that he and his team are concerned with making games that "transcend platforms and genres," allowing players to connect with their characters and worlds, regardless of platform. Yet also creating experiences that are most appropriate for the associated device.

Matthew Hawkins is an NYC-based game journalist who has also written for EGM, GameSetWatch, Gamasutra, Giant Robot and numerous others. He also self-publishes his own game culture zine, is part of Attract Mode, and co-hosts The Fangamer Podcast. You can keep tabs on him via Twitter, or his personal home-base,