We learned recently that Foursquare has 10 million members, but co-founder Dennis Crowley says the site is "seeing about 3 million check-ins a day," and getting between 30,000 and 35,000 new sign-ups daily.
Crowley, whose company received $50 million in funding last month, made the remarks in a recent interview with Bloomberg Television. (Crowley wore the standard-issue gray sweatshirt that is de rigueur for tech moguls, led by Facebook's Mark Zuckerberg.)
He also said that more than 500,000 merchants are now using Foursquare's platform to get word of their goods out there and offer deals and discounts, including corporate giants like AT&T and American Express. Crowley said Foursquare also has revenue-sharing deals with other deal-offering sites/competitors like Groupon and LivingSocial.
Part of what gives Foursquare a bead on its competitors is its "very advanced way of targeting people," Crowley said. For example, it's not only that Foursquare knows — because you tell it so when you check in — which coffee shops and pizza joints you frequent. It also knows if you're a morning person that way, or a night owl — and can tailor coupons to your schedule that way. It's a win-win, he said, for both customers and merchants.
Meanwhile, The Next Web confirms from Foursquare that it is going to "begin slowly rolling out a new set of tools that will make the process of creating Pages much faster and simpler for brands."
"Pages" are used by brands to let their customers "follow" them on Foursquare, and the thinking is that Pages may be changed so that Foursquare users themselves can have their own pages, so they too, can be followed, according to Ad Age.
Sounds like another social networking site or two or three out there (Hint: Facebook, Twitter, Google+).
- Foursquare checks in 10 million members
- Foursquare reveals rudest cities in the world
- Is Foursquare the new Facebook?