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By Jacob Pramuk, CNBC

Google on Monday rolled out Android Wear smartwatch compatibility with Apple's iOS software.

In a blog post, Google said some users of the watch software can pair their devices with Apple iPhones. The rollout comes as big technology companies look to gain ground in the growing smartwatch market. The move could give watch producers using Android software another tool to draw consumers, as the smartwatches previously linked only to Android phones.

As of Monday, iOS compatibility was limited to the LG Watch Urbane, but future watches made by Huawei, Asus and Motorola would also support Apple's operating system. Still, they will not be able to perform all of the function an iPhone-linked Apple Watch can.

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When synchronized, Android Wear users can see phone calls, messages and notifications from their iPhones. They can also track fitness, and use tip and reminder functions.

Google expects iPhone compatible Android watches to cost in a range of $100 to $400, while Apple sells most of its models for $350 to $1,000.

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The Associated Press contributed to this report.