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'Mass Effect 3' fans using cupcakes to express rage

Mass Effect 3
BioWare

Even though disgruntled "Mass Effect 3" fans are getting what they want -- an alternate ending -- many still feel the need to let the game's maker, BioWare, know how badly they screwed up. Now they're using hundreds of cupcakes to articulate their disgust.

On the BioWare forums, member "LoganKey" came up with the idea of sending 402 tasty treats to the studio in Edmonton,  (in Alberta, Canada):

All the cupcakes will be divided into equal parts Red, Blue and Green colors... but they will all taste exactly the same.

"LoganKey" also asked members what note should be included in the special delivery, to make sure the symbolism was not missed, in that the ending was a disappointment because it felt like no choice really mattered, and didn't lead to variation:

- "No matter what color you choose, they all taste the same"; - "No matter what color you choose, it's all vanilla ;-D" - "We rage because we love"

Donations were also asked to help cover the bill that Fuss Cupcakes, a local Edmonton bakery, had issued. The amounted needed was $1,005 -- and it was reached in less than an hour.

By the end of the mini-campaign, they had earned an extra $126, which has led to discussion on next possible steps. One idea currently up for a vote is to use the amount and ask for more, to help cover the cost of a cake that resembles the game's final boss.

Matthew Hawkins is an NYC-based game journalist who has also written for EGM, GameSetWatch, Gamasutra, Giant Robot and numerous others. He also self-publishes his own game culture zine, is part of  Attract Mode , and co-hosts  The Fangamer Podcast . You can keep tabs on him via  Twitter , or his personal home-base,  FORT90.com .