For the first time, Playboy Magazine will be available in the iTunes App and Google Play stores, its parent company, Playboy Enterprises, announced in a release on Wednesday.
Playboy's digital initiatives are geared toward resonating with younger, more tech-savvy readers, a key customer group that the company wants to reach as it transforms "into a millennial facing lifestyle brand."
"Since introducing a brand new vision for Playboy Magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms," said David Israel, Playboy Enterprises' chief operating officer and chief financial officer, in a release.
Related: Playboy Says it Looks Better Not Naked
Earlier this year, Playboy debuted another first when it redesigned its magazine to ditch the nudity in its pages.
Readers can shell out either $5.99 for one issue through the app or subscribe for the year for $17.99.
In 2014, the company relaunched Playboy.com, making it "safe for work." After overhauling the site, Playboy said its traffic grew while the age demographic accessing the site shrank from 47 years old to 30.5 years old.
Playboy's brand already has a wide reach, with products in more than 180 countries.