Some of Russia’s most notorious internet trolls have launched a news website that hired real-life journalism freelancers — including Americans — to contribute, Facebook said Tuesday.
The site, called Peace Data, launched this year with coverage focused largely on the environment and corporate and political corruption. Facebook learned through a tip from the FBI that people formerly associated with the Russian Internet Research Agency, which created a number of influential Twitter and Facebook personas to inflame political tensions in the 2016 election, ran Peace Data and has taken down its known affiliated accounts. It had yet to gain a serious following, said Nathaniel Gleicher, the company’s head of cybersecurity policy.
“It confirms what I think we’ve all thought: Russian actors are trying to target the 2020 elections and public debate in the U.S., and they’re trying to be creative about it,” Gleicher said.
“But the second thing that it confirms is, it’s not really working,” he said. “You can run a loud, noisy influence campaign like the one we saw in 2016, and you get caught very quickly. Or you can try to run a much more subtle campaign, which is what this looks like. And A, you still get caught, and B, when you run a subtle influence campaign, you’re sort of working at cross-purposes with yourself. You don’t get a lot of attention for it.”
Twitter separately announced Tuesday that it had suspended five accounts related to Peace Data, calling them "Russian state actors."
Peace Data aimed to court left-leaning voters, said Ben Nimmo, whose company, Graphika, released a report on the site.
“This looks like an attempt to target left-wing audiences on a range of issues, but the operation got taken down in its early stages and didn't score measurable impact,” Nimmo said. “The election wasn't the only focus, but to the extent that it was, it looks like the operation wanted to divide Democratic voters, the same way the IRA tried in 2016,” he said, referring to the Internet Research Agency.
An American journalist who wrote several articles for the site said he was unaware that the website was backed by Russians and that it was hard to turn down paid writing work in an era when many journalists have trouble finding it.
“They DM’d me on Twitter and said hey do you wanna write for us, we’ll give you $200 an article,” said the journalist, who asked to not be named so as not to draw undue attention to having worked for a misleading news operation. “I lost my job during COVID and was pretty desperate to earn money just to pay rent.”
The page appears to have gotten very little attention on social media, but it wasn’t entirely for the lack of trying. One of Peace Data’s “editors” was a fictional persona called Alex Lacusta who tried to share the site’s stories to dozens of left-leaning Facebook groups, though those posts got fewer than 200 shares in total.
Facebook’s role in tying the site to the Internet Research Agency, whose owner has close ties to Russian President Vladimir Putin and which ran material unchecked on Facebook and Twitter ahead of the 2016 election, illustrates one way the U.S. government is trying to battle foreign influence efforts online.
The FBI doesn’t publicly attribute state-sponsored online influence operations, which may not break U.S. law, but it does occasionally tip social media companies to them. The FBI also provided Facebook with the tip on the Internet Research Agency's Instagram accounts and Facebook pages in 2018, which the social media giant took down.
In an August op-ed, Gen. Paul Nakasone, the leader of both the National Security Agency and U.S. Cyber Command, the government's two most elite agencies in cyberspace, wrote that those agencies had “shared threat indicators with the FBI to bolster that organization’s efforts to counter foreign trolls on social media platforms.”
The FBI said in a statement that it plans to continue working with tech companies.
"While technology companies independently make decisions regarding the content of their platforms and the safety of their members, the FBI is actively engaged with our federal partners, election officials, and the private sector to mitigate foreign threats to our nation's security and our elections," the agency said.
Peace Data recruited journalists on the freelance networking website Guru. It didn't mention any connection to the Russian government but called for “writers for the following topics: anti-war, corruption, abuse of power, human rights violations, and such like.”
While some of Peace Data’s freelance journalists were real reporters, some of its “editors” were personas whose profile pictures were deepfakes, or algorithmically generated, said Lee Foster, senior manager of information operations at the cybersecurity company Mandiant, who also tracked the website.
“From a detection and attribution standpoint, when it’s clearly a real person writing this content and presumably also amplifying that content, it’s harder to identify as an influence operation,” Foster said.
“It allows you to produce content that is more credible,” he said.