Breaking News Emails
Twitter is going back in time, and back to a timeline.
The company announced on Monday that users can now choose to see a chronological feed of tweets from the people they follow, a feature that restores the platform’s original format.
The change will allow users to opt out of the company’s attempts to use algorithms to determine what tweets might seem more important, a feature that was not popular among some on the platform.
Byers Market Newsletter
Twitter CEO and co-founder Jack Dorsey tweeted out the news to his more than 4 million followers on Tuesday morning. The change was generally greeted with positive responses from Twitter users.
Twitter launched its algorithm-driven timeline in Feb. 2016, altering users’ timelines to show the “best” tweets tailored to the individual users’ interests.
“Our goal with the timeline is to balance showing you the most recent Tweets with the best Tweets you’re likely to care about,” the company tweeted, “but we don’t always get this balance right.”
Starting on Tuesday, users will be now able to click opt out of the “Show the best Tweets first” option in user settings to see a feed based only on which Tweets were sent most recently from users they follow. In the weeks ahead, the company said it plans to create a timeline that allows users to easily switch between the two versions of timelines.
“So we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets,” the company tweeted. “You’ll see us test this in the coming weeks.”
The company intends to release more updates on the new settings, and is prompting users to provide feedback. The series of tweets has already garnered hundreds of responses.
In August, Dorsey sat for an interview with NBC's Lester Holt, where he discussed efforts to improve the user experience.