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Social media giants Facebook and Twitter are in a race to win the rights to show conventional TV programs, according to one report.
Both companies have approached programmers about a possible agreement as they battle each other to deliver streaming video to their users, the report says.
According to sources, Facebook is already talking to the US NFL for the Thursday Night Football package and is discussing offering a series of channels to its 1 billion-plus users.
Twitter, meanwhile, has been pushing its ability to help bring younger viewers to TV networks.
"All of a sudden, Facebook and Twitter are trying to get in the tent with us," one source told the New York Post. "They're each arguing their attributes and why aligning with them is to our advantage."
Twitter and Facebook have not commented on the report.