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Ride-hailing service Uber will start offering a service to help merchants perform same-day delivery to customers in New York City, Chicago and San Francisco through a partnership with the Canadian e-commerce platform Shopify.
Shopify merchants can provide their customers with an option for Uber Rush delivery, the company said.
Businesses can request an Uber pickup and both the customer and the merchant can track the exact location from pickup to drop-off from Shopify.
Re/code reported last month that Uber was planning to tie-up with retailers and fashion brands.
Uber, which faces legal claims against alleged violations including using unlicensed drivers for its taxi-hailing operations, also operates a food delivery service in eight U.S. cities, including New York, San Francisco and Los Angeles.
Department stores such as Kohl's Corp and Macy's Inc offer same-day delivery services in partnership with Deliv, an Uber-like startup that contracts drivers to pick up ordered items from stores and malls and deliver them to customers.