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Verizon, AT&T get scrappy in iPhone ad fight

Now that sworn enemies AT&T and Verizon Wireless each have an iPhone, they have begun ad campaigns smearing each others' functionality.

First, there's Verizon's most obvious gambit:

Next, there's AT&T's measured — and witty — response:

There is truth in this advertising: It's a fact that Verizon's iPhone can't do voice and data at the same time; it's also a fact — apparently — that AT&T's iPhone drops more calls. A lot more. So we're inclined to sit back and watch the hilarious battle of 30-second spots until it grows nastily out of proportion, or until Luke Wilson shows up, whichever comes first.

More stories about the arrival of the Verizon iPhone:

Catch up with Wilson on Twitter at @wjrothman, or join our conversation on the Technolog Facebook page.