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Are you a fan of "disruptive" technology? Well, there's a new mobile app that's so disruptive it may actually break your smartphone.
That's the idea behind "Send Me to Heaven," a new mobile "sport game" whose main objective involves hurling your phone as high into the air as humanly possible.
Apparently, the idea of chucking a handheld device that costs more than a month's rent towards the heavens for the purpose of "fun" was too much for Apple, and, according to the game's developers, the company rejected it before it ever had the chance to enter the iOS App Store and send so many chamfered edges rocketing towards the celestial bodies.
As Apple reportedly put it to the developers, "Send Me to Heaven" was rejected for "encouraging behavior that could result in damage to the user's device." In the post-"Jackass" era, that's practically a sales pitch.
Luckily enough for Android phone owners who still wish to void their warranty, "Send Me to Heaven" is available for free on Google Play. Yes, this game is free to play. I think I finally understand what my economics professor meant when he kept saying "there ain't no such thing as a free lunch."
To the game's credit, however, the "scoring" system monitors exactly how high the phone goes, thereby turning "Send Me to Heaven" into what theoretically sounds like a high-altitude game of chicken. All the players compete to see who's willing to take the risk to chuck their phone the extra ten feet to get a high score (no pun intended). I'd just really prefer not to be the guy who loses — or the one who wins, for that matter.
Watch "Send Me to Heaven" in action in the trailer below, and take another look at your phone's warranty while you're at it.
Yannick LeJacq is a contributing writer for NBC News who has also covered technology and games for Kill Screen, The Wall Street Journal and The Atlantic. You can follow him on Twitter at @YannickLeJacq and reach him by email at: Yannick.LeJacq@nbcuni.com.