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Taylor Swift Partners With Glu to Develop New Mobile Game

by Reuters /

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Grammy-award winning pop star Taylor Swift is making her first foray into the world of mobile gaming by partnering with Glu Mobile Inc. to develop a new game, the company said on Wednesday.

Glu Mobile did not provide further details on the game or Swift's involvement, except that the game was slated for release in late-2016 and that it was a "multi-year partnership."

Glu Mobile, the company behind the popular "Kim Kardashian: Hollywood" game, has focused on signing up global stars with a large social media following to make personalized mobile games.

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Swift has nearly 71 million followers on Twitter, while more than 74 million people 'like' the "Blank Space" singer's Facebook page.

Related: Apple Music Wins Exclusive Video Deal With Taylor Swift

"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," Niccolo de Masi, Glu Mobile's chief executive, said in a statement.

Glu Mobile's list of celebrities include "Anaconda" rapper Nicki Minaj and action star Jason Statham. Last month, the company signed up celebrity chef Gordon Ramsay.

Related: Taylor Swift Voted 'Most Desirable Neighbor' in Zillow Survey

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