Let's say you really want to boycott Some Random Company because it opposes a cause dear to your heart. How do you get keep track of which products this company makes or who its partners are? You could do a lot of research and carry around long lists or you could simply use an app that spits out all the right info in an instant. All you have to do is scan a product's barcode.
The app's called Buycott and you can download it for free through the Apple App Store. The basic idea of it is ridiculously simple: You pick out causes you want to support and Buycott helps you figure out which companies are on the same side as the issue as you and which ones oppose your position. Armed with that info, you can avoid products made by the opposing companies and support the businesses which align with your interests.
Once you've selected your causes, you'll simply use your iPhone's camera to "scan" the barcodes of products you're thinking about purchasing in order to view its "ownership structure" and "trace it all the way back to its parent company," the app's instructions explain.
That's all there is to it. Boycotting has probably never been simpler.
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