How did BTS get so big in the West? One 2015 EP and a recipe just right for the U.S. market


Even if you’re not a K-pop fan, you’ve likely heard of BTS. The 7-member boy brand from South Korea is enjoying an unprecedented rise, celebrating three consecutive Billboard No. 1 albums, two certified platinum singles, and two sold-out nights at London’s Wembley stadium all within the past year. Music journalist Jakob Dorof joined THINK to discuss the factors behind the band’s success.