IE 11 is not supported. For an optimal experience visit our site on another browser.

Artisanal Nation: Latest food trend exposed

08:52

Like a lot of movements that sweep the country, it’s hard to know where it started, or in this case, who to blame for the first time “artisanal” appeared on a menu. But starting with that first time, it was off and running. The word just exudes hand-crafted goodness even if it’s just marketing greatness. NBC’s Willie Geist reports.