IE 11 is not supported. For an optimal experience visit our site on another browser.

An exclusive new club at USC: The next wave of social media stars


At the University of Southern California, students are opting in to a new kind of career: influencing. USC has a student-run club called Reach, where Gen Z can learn how to turn themselves into a brand and monetize that success, and a class, Influencer Relations, that teaches students the new rules of public relations and the influencer ecosystem.