An exclusive new club at USC: The next wave of social media stars
05:49
At the University of Southern California, students are opting in to a new kind of career: influencing. USC has a student-run club called Reach, where Gen Z can learn how to turn themselves into a brand and monetize that success, and a class, Influencer Relations, that teaches students the new rules of public relations and the influencer ecosystem.March 13, 2020
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