Paid Content

This content was paid for by an advertiser and created by the NBC News Brand Studio. The NBC News editorial organization was not involved in its creation or production. This content represents the views and opinions of the advertiser, who is responsible for all of the material contained therein. Links are not endorsements by NBC News.

Give to Students in Need With Your Back-to-School Shopping


As July fades into August, families around the country are gearing up to send their kids to school. Shopping carts are filling up with supplies: Fresh pencils, rulers, backpacks and lunchboxes. And, of course, fresh duds. But, according to a recent national survey, 40% of low-income parents worry about their child having basic necessities, such as socks and underwear. This can result in a child’s lack of confidence or embarrassment that leads to absenteeism. In an effort to combat the problem, JCPenney has teamed up with The Y to launch Pair Up. From August 1 to August 15, for each pack of kids’ socks or underwear sold, JCPenney will donate a pack to to the Y to help kids in need—up to 750,000 pairs.