Marketers are using video games and other offers of exclusive content aimed at smartphones and tablets, in hopes of grabbing the attention of millennials. NBC's Chris Clackum reports.Oct. 11, 2013
UP NEXT
Inside the Drone Racing League
03:44
Florida couple kidnapped for ransom in Haiti
02:16
Florida plastic surgeon charged with murder in lawyer's disappearance
03:55
Mississippi tornado survivors come together after loss
02:45
Nightly News Full Broadcast (March 27th)
20:52
Residents continue to buy bottled water after chemical spill in Delaware River