23+ sneakers on sale for Prime Day from Adidas, New Balance and more

Find popular styles for up to 50% off.
Find on-sale sneakers for running, walking, cross training and more during Prime Day.
Find on-sale sneakers for running, walking, cross training and more during Prime Day.Kara Birnbaum / NBC News

Prime Big Deal Days are here. During the 48-hour sale, which is exclusive to Prime members and ends tonight, sneakers will be discounted. You can also find deals on beauty, tech, household essentials and more.

I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a writer for NBC Select, so I know how to find deals that are actually worth buying. I combed through thousands of discounts to find the best October Prime Day sneaker deals — each one I recommend below is highly rated and 20% off or more, as well as at its lowest price in at least three months or lowest price ever. I’ll frequently update this list throughout Prime Big Deal Days.

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Best October Prime Day sneaker deals

Under Armour Men's Charged Assert 10 Running Shoe

This running shoe for men has extra padding at the midsole and is molded for comfort and responsiveness, according to the brand. The upper is made from breathable mesh and a sock liner adds support. It comes in regular, wide, extra wide and extra extra wide widths and goes up to a size 17.5.

The sleek look of these sneakers isn’t the only thing they have going for them. The rubber outsole has deep treads for traction and the sole is extra cushioned for comfort, according to the brand. They’re also made from partially recycled material and come in 31 different colors to meet every style preference.

This sneaker has something called saddle panels on either side of the foot that connect with the laces — to provide extra support and a customized fit, according to the brand. It also has a molded heel cup for stability and a mesh upper for breathability.

Looking for a new walking shoe? This sneaker has extra cushioning at the midsole to absorb impact as you walk and the sole is lightweight to help prevent fatigue, according to the brand. It is available in narrow, regular and wide widths and goes up to a size 12.

This cross trainer has a saddle sewn into the upper to provide extra support and a rubber sole that provides good traction — making it a great option for things like CrossFit or strength training. It also has a highly cushioned midsole for comfort, according to the brand. The shoe goes up to a size 14 and is only available in a regular width.

Looking for a dressier sneaker? This streamlined, leather pair fits the bill. Not only that, they’ve got a memory foam insole and a padded outsole for comfort. They come in 10 colors and are available in regular and wide widths.

This vintage-inspired style from Reebok has a leather upper and a low-cut, padded collar. There are also perforated holes across the toes for ventilation. They’re available in up to a size 11 and come in a regular width.

Made for running, these sneakers offer neutral support and cushioning that absorbs impact, according to the brand. They also weigh just over 9 ounces, making them a good option for those who prefer a lightweight shoe.

The sole of this running shoe is made in a way that disperses energy on impact to give you a more stable base, according to the brand. It also has a gusseted tongue to provide security and has a mesh upper for breathability. The shoe is available in up to a size 12.

This skate-inspired sneaker from Adidas has a leather upper and a reinforced toe for durability. The inside is lined with a soft fabric for comfort and the rubber sole provides good traction, even on wet ground, according to the brand.

These sneakers have a sock liner and a molded insole for a supportive fit. They are low on cushioning, making them better for strength training or low-impact workouts. These sneakers come in a regular width and go up to a size 14.

Made for the trail, these sneakers have carbon-rubber lugs to provide traction on uneven ground, according to the brand. The sole has extra cushioning for comfort and the synthetic upper is breathable.

Best October Prime Day sneaker sales

Here are the best Prime Big Deal Days sneaker sales to know about. Keep in mind, not every item from a brand is discounted as described below.

  1. Up to 50% off Adidas
  2. Up to 50% off Saucony
  3. Up to 50% off Puma
  4. Up to 45% off New Balance
  5. Up to 30% off Under Armour
  6. Up to 50% off Dr. Scholl’s

Best sneaker sales at other retailers

  1. All Birds: Up to 40% off women’s sneakers
  2. Asics: Up to 30% off
  3. Hoka: Up to 20% off
  4. Macy’s: Up to 50% off
  5. Foot Locker: Up to 50% off
  6. Brooks: Up to 27% off men’s running shoes
  7. Saucony: Up to 40% off
  8. Keds: Up to 30% off

How I found the best October Prime Day sneaker deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in three months or the lowest price ever. All the products I recommend are 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews.

Why trust NBC Select?

I’m a writer at NBC Select who covers a variety of topics, including home, tech and beauty. I have been covering major shopping events like Amazon Prime Day, Black Friday and Cyber Monday for over a decade. To round up the best discounts on sneakers on sale during fall Prime Day, I found highly rated products at their lowest price in at least three months.

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