Amazon Prime Day 2025 ends tonight, and this is your last chance to shop some of the best deals of the year. During the four-day sale, exclusive to Prime members, you can still find major discounts on Apple products — plus limited-time markdowns across beauty, Nintendo, home and more.
I cover major shopping events like Prime Day, Black Friday and Cyber Monday as a reporter for NBC Select, so I know how to separate real deals from hype. I’ve spent weeks reviewing thousands of offers to find the best Prime Day Apple deals — every item I recommend below is highly rated, at least 20% off and at its lowest price in at least three months.
This list will be updated throughout the final day of Prime Day, but many deals are already starting to sell out. If you see something you want, don’t wait — prices go back up soon.
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Best Prime Day Apple deals
Best Prime Day AirPods deals
Apple AirPods Pro 2
Apple AirPods Pro 2 are some of the best wireless earbuds you can buy if you own an iPhone, and their at their lowest price ever right now. They are compact, comfortable and have stellar noise cancelling and transparency modes — I use them regularly for work, travel and commuting.
Apple AirPods 4
The AirPods 4 are at their lowest price ever, and if you hate the feeling of rubber eartips in your ears, these are for you. They have a semi-open fit that lets you hear your environment better than other earbuds. This version does not have noise cancelling, but it is currently a better deal than the noise cancelling version.
These are one of the few semi-open earbuds with noise cancelling features. They don’t clog your ears with a rubber eartip, but still use the built-in microphones to cancel outside noise and chatter surprisingly well, in my experience. You can learn more in my Apple AirPods 4 ANC review.
NBC Select editorial projects manager Rebecca Rodriguez has used them these premium over ear headphones for years — they sound amazing, have excellent noise cancelling and transparency and work seamlessly with Apple devices.
Best Prime Day Apple Watch deals
The Apple Watch Series 10 remains stubbornly on my wrist despite the fact that I test new smartwatches regularly — it’s that good. It’s the complete package — it’s got a large, bright, responsive always-on screen, accurate health, sleep and exercise tracking, and seamlessly syncs with Apple apps. You can learn more in my Apple Watch Series 10 review.
The Apple Watch SE does almost everything the Apple Watch Series 10 can do at a fraction of the price. It tracks health, sleep and exercise stats, shows notifications, and can sync with all sorts of Apple apps. The biggest difference is the screen, which isn’t as big, bright or responsive, and charging is a bit slower.
Apple Watch Ultra 2
Apple’s most premium smartwatch is also its largest, with the brightest screen and longest battery life. It’s built to be more durable, with a titanium body and water resistance up to 100 meters. It gets up to 36 hours of battery life, double that of the Series 10 and SE (2nd Gen).
Best Prime Day iPad deals
Apple iPad (A16)
This is Apple’s most affordable iPad, and it’s great for relaxation and entertainment at home or on the go. It has a large, high resolution screen that’s great for watching TV and movies or following a recipe. Plus it has speakers on each side for a stereo-like audio experience.
This iPad is much more powerful than the entry-level iPad (A16) and is also at its lowest price ever this Prime Day. The screen is the same size, but it’s laminated, anti-reflective and has increased color depth and contrast. This iPad Air also has a much more powerful processor fit for artists, gamers and creatives, plus it’s compatible with the Apple Pencil Pro.
The iPad Mini is Apple’s smallest tablet: 8.3-inches across, compared to the iPad (A16)’s 11-inch screen. Compared to the iPad (A16), it has a more color rich, anti-glare screen that’s better suited to the outdoors. Plus it’s compatible with the Apple Pencil Pro, making it a better fit for artists and note takers.
Best Prime Day MacBook deals
This latest MacBook Air model is light, slim and powerful. It weighs three-ish pounds, which isn’t much added weight in a bag or backpack compared to other laptops. This version has the latest M4 chip inside, which has improved all-around performance, and a new webcam that can automatically keep you centered during video calls.
Best Prime Day Beats deals
Apple acquired Beats in 2014, and has sold the brand’s products in its stores since.
Beats Studio Buds+
These wireless earbuds have active noise cancelling, transparency mode and a fast charging case. They also sync with Apple’s Find My network, and are nearly 50% off. They come in four colors, including a striking transparent option.
Beats Solo 4
These on-ear headphones have stellar battery life: up to 50 hours on a single charge, plus fast charging can give you up to 5 hours of battery life in 10 minutes. They connect wirelessly via Bluetooth but can also be plugged in over USB-C for more detailed, lossless audio in supporting apps. They do not have automated noise cancelling or transparency modes, however. This Prime Day, get them at their lowest price ever.
These wireless earbuds are small, lightweight and full of features, similar to AirPods Pro. They have active noise cancelling and transparency modes, on-ear controls, IPX4 waterproofing and a small charging case that boosts battery life to 24 hours total.
These are some of the best ear hook earbuds, especially if you use them as workout headphones. They have noise cancelling, a secure fit, reliable on-ear controls and built-in heart rate sensors, just in case you aren’t wearing a fitness tracker. You can learn more in my Beats Powerbeats Pro 2 review.
These over-ear headphones are stylish, bass-forward and have a long 40 hour battery life, making them a great fit for travel and everyday listening. They have noise canceling and transparency modes, plus they’re especially easy to set up on Apple devices. You can connect them via Bluetooth or through the included USB-C cable for high fidelity audio.
These are Beats’ most affordable earbuds, and while they don’t have noise cancelling or transparency, they are the brand’s smallest earbuds. They are currently on sale for $50 and come in four distinct colors. Plus, they have four ear tip sizes in the box so you can find your preferred fit.
These Beats headphones, which are more than 40% off right now, have a wire connected to each bud to prevent separation or loss. They get up to 12 hours of battery life on a single charge and work well on both Apple and Android devices.
This is Beats’ newest Bluetooth speaker, and while it looks similar to older models, it has major improvements like IP67 water and dust-resistance, a 24-hour battery life and the ability to charge smaller devices. It works with both Apple and Android phones.
Best Prime Day Apple accessory deals
Apple AirTags are the best Bluetooth trackers you can get if you use an iPhone. Apple’s Find My app helps you pinpoint your AirTag’s location — if it’s within 30 feet. You can also use Precision Finding, which guides you towards the item with an arrow, distance and a chime. (The single AirTag is also on sale if you only need one.)
The Apple Pencil Pro acts much more like a real pencil than other models. — thanks to extra tools like double-tap and squeeze shortcuts. Plus it’s pressure sensitive and supports rolling to change the orientation of shaped pens and brushes. The Apple Pencil Pro is compatible with the iPad Air, iPad Pro and latest iPad Mini.
This 6.5 foot charging cable is made of a woven material that is less likely to tangle compared to plastic and silicone cables, in my experience. It has USB-C connections on both ends and supports charging up to 240 watts — enough to charge basically any Apple device.
This Apple power adapter can charge small electronics like an iPhone, iPad, AirPods or Apple Watch. Pair it with an Apple USB-C cable and quickly power up your electronics.
Best Prime Day Apple sales
Here are the best Prime Day Apple sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 40% off Apple AirPods
- Up to 20% off Apple iPads
- Up to 32% off Apple Watches
- Up to 15% off Apple laptops
- Up to 12% off Apple desktops
- Up to 33% off Apple iPhone accessories
- Up to 32% off Apple iPad accessories
- Up to 34% off Apple Watch accessories
- Up to 34% off Apple AirPods accessories
- Up to 43% off Apple Mac accessories
- Up to 40% off Apple TV accessories
- Up to 53% off Beats audio
- 28% off Belkin AirTag Holder with Key Ring
- Up to 40% off Popsocket iPhone cases and grips
- Up to 52% off Mophie charging accessories
- Up to 50% off Otterbox iPhone cases and Otterbox iPhone screen protectors
- Up to 36% off Smartish iPhone cases and Smartish wallet cases
Best Apple sales at other retailers
- Walmart: Up to 50% off new and refurbished Apple AirPods, iPhones and more for Walmart Deals.
- Target: Up to 36% off Apple AirPods and more for Target Circle Week.
- Best Buy: Up to 36% off Apple AirPods, iMacs and more
- Costco: Up to 25% off Apple AirPods and Apple Watch
- BJs: Up to 23% off Apple AirPods, Apple Watch and more
- Anker: Up to 45% off charging accessories
- Belkin: Up to 56% off wireless charging accessories
- Twelve South: Up to 25% off Apple accessories
- Logitech: Up to 25% off iPad accessories
- Nomad: Up to 40% off iPhone cases and charging cases
- Zagg: Up to 35% off on screen protectors, cases and more
- Backbone: Up to 40% off iPhone gaming controllers
- Satechi: Up to 20% off charging accessories with the code SUMMER20
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How I found the best Prime Day Apple deals
All of my recommendations above are based on previous reviews and reporting I’ve done testing tech products for NBC Select. I also included products the NBC Select staff tested, including Wellness Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I’m a reporter for NBC Select who covers fitness and technology, and I’ve covered deals and sales for years. To round up the best discounts on Apple products during Prime Day, I found highly rated products and ran them through price trackers like CamelCamelCamel to ensure they were at their lowest price in three months.
Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
- Our top picks
- Best Prime Day AirPods deals
- Best Prime Day Apple Watch deals
- Best Prime Day iPad deals
- Best Prime Day MacBook deals
- Best Prime Day Beats deals
- Best Prime Day Apple accessory deals
- Best Prime Day Apple sales
- Best Apple sales at other retailers
- How I found the best Prime Day Apple deals
- Why trust NBC Select?