updated 11/9/2006 8:36:43 PM ET 2006-11-10T01:36:43

So you want those sleek pair of black boots worn by supermodel Tyra Banks or the bling bling sported by Paris Hilton.

This holiday season, customers can get their chance with a new Web site called Like.com that bills itself as the first visual search engine, allowing consumers to search for items by appearance instead of just text and then purchase similar versions — at all price points — from 200 merchants’ Web sites.

The site, operated by San Mateo, Calif.-based Riya, an expert in visual computing, allows customers to click on images of celebrities wearing accessories or on pictures of handbags, jewelry, shoes and watches. In a few weeks, the site will add clothing, according to Riya’s CEO and co-founder Munjal Shah. Eventually, customers will be able to download their own images onto the site.

Shah said that the site features about two million different products from such merchants as zappos.com and landsend.com, and the company is adding 30,000 different products a day.

Like.com uses face recognition technology; it looks inside a photo and creates a digital signature that describes the photo’s content and enables a more accurate search for similar looking items.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 2.43%
$30K home equity loan FICO 5.80%
$75K home equity loan FICO 4.54%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.57%
13.57%
Cash Back Cards 17.91%
17.91%
Rewards Cards 17.15%
17.15%
Source: Bankrate.com