updated 5/21/2007 2:08:54 PM ET 2007-05-21T18:08:54

EMI Group PLC, home to the Beatles and Coldplay, agreed to a 2.4 billion pound ($4.7 billion) takeover by a private equity group on Monday, but the deal raised speculation of an all-out bidding war for the struggling music company.

EMI, which has long flirted with Warner Music Group Corp., said that Terra Firma Capital Partners’ offer was the best among a number of proposals it received.

However, analysts said that the 265 pence ($5.23) per share offer from Terra Firma could flush out a higher offer from Warner Music, already reportedly looking at EMI’s books, as well as other potential bidders.

EMI’s shares soared on news of the offer, which was made just before the closing bell on the London Stock Exchange, finishing 8.5 percent higher at 269 pence ($5.30).

“The global music industry is undergoing significant change and, whilst EMI is confident in its ability to deliver its recently announced restructuring plans, significant uncertainty exists as to the timing and extent of future market developments,” said EMI Chairman John Gildersleeve.

“Terra Firma’s offer is the most attractive proposal received and delivers cash now, without regulatory uncertainty and with the minimum of operational risk to the company,” he added.

Unlike a tie-up with Warner Music, a private equity deal would be untroubled by regulatory hurdles and could be completed much more quickly.

Music companies have been looking to consolidate as the market for compact discs declines rapidly. The International Federation of the Phonographic Industry estimates that overall music sales fell around 3 percent in 2006 and the doubling of digital music sales failed to compensate for falling CD sales and digital piracy.

EMI reported a net loss of 288.5 million pounds in its most recent earnings release, following a profit of 86.1 million pounds in 2006. The net loss was caused by a charge of 416 million pounds ($819.4 million) related to restructuring costs, amortization and financing costs.

The company unveiled a raft of cost-cutting measures when it issued its first of two profit warnings early this year and announced the departure of two top executives.

It confirmed those warnings Monday, posting a 15 percent drop in sales to 1.8 billion pounds ($3.5 billion).

EMI has blamed the overall industry decline, citing disappointing North American CD sales.

But analysts say that the overall industry’s woes do not entirely explain EMI’s poor performance, pointing out that Warner and Universal have fared better.

They instead highlight EMI’s persistent weakness in the United States, lack of promising new tunes and internal control problems.

Warner Music, which has Madonna and the Red Hot Chili Peppers on its books, and EMI have been in on-and-off merger discussions over the past seven years. They abandoned talks last summer after a European Court ruling scuttled another big merger between the music units of Sony Corp. and Bertelsmann AG — and the inability to agree on a price.

Warner last made a formal approach earlier this year, a 2.1 billion pound offer that was rejected by EMI in March.

Terra Firma is helmed by Guy Hands, who built up Nomura Holdings Inc.’s buyout business in the 1990s before quitting to run his own firm with Nomura’s backing in 2002.

Hands last month lost out to New York-based Kohlberg Roberts & Co. in the 11.1 billion-pound takeover battle for pharmacy chain Alliance Boots PLC.

Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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