Image: General manager of Xbox division in Tokyo
Toru Takahashi  /  AP
Takashi Sensui, general manager of the Xbox Division of Microsoft Co., Ltd, speaks after demonstrating new game software in Tokyo. The head of Microsoft's gaming business in Japan promised more role-playing game software to attract fans in a market where its Xbox 360 console has struggled against offerings from Nintendo and Sony.
updated 9/12/2007 2:00:02 PM ET 2007-09-12T18:00:02

Microsoft Corp., whose Xbox 360 game console is struggling in Japan against offerings from Nintendo and Sony, is promising more role-playing games to attract fans.

Takashi Sensui, who heads Xbox operations in Japan, said Japanese prefer role-playing games, and Microsoft will offer more of them, including "Infinite Undiscovery" by Square Enix Co. and "Lost Odyssey" from Mistwalker Inc.

"We are going all out in a year-end competition against rivals," Sensui told reporters Wednesday.

( is a Microsoft-NBC Universal joint venture.)

The Xbox 360 has been plagued with problems in recent months. Microsoft, based in Redmond, Wash., said in July it would spend more than $1 billion to repair hardware problems. Last month, it promised to replace parts of its Wireless Racing Wheel video game controllers after 50 reports of overheating.

Even before such problems, the Xbox 360 has struggled in Japan since going on sale in December 2005, initially losing out to PlayStation 2 and PlayStation 3 from Sony Corp., and more recently to the hit Wii from Nintendo Co. Recent monthly sales of the Xbox 360 have lagged behind the Wii in the United States as well.

To offer games that are attractive to Japanese, signing deals with popular game designers — big stars in the industry here — is widely viewed as key to success. And Nintendo and Sony, both Japanese companies, seem to generally do better at wooing the Japanese game stars.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments