Video: Toyota aims to repair relationships

  1. Closed captioning of: Toyota aims to repair relationships

    >>> toyota is now investigating possible brake problems on lexus hybrids after thursday's admission that there were problems on its 2010 prius models. this as toyota 's chief executive addresses the media for the first time. cnbc's phil lebeau covers the car industry and has certainly been covering this story for us. phil , good morning, again.

    >> reporter: good morning, matt. and as we speak right now, okio toyota , the chairman and ceo of toyota , is holding a press conference in japan, talking about the recalls that are taking place, this on a morning when an official with the japanese government says toyota has a mistaken view of the prius brake problem. he says the company does not see it as a major issue, even as toyota says repeatedly it is moving quickly to deal with prius brakes that are slow to work. toyota 's latest problem, the prius , its best-selling gas- electric hybrid . the prius is considered toyota 's gold standard and a badge of conspicuous conservation for its proud owners.

    >> there's a lot of consumers out there that are really nervous about driving their toyota products.

    >> reporter: last november, less than a month after buying her 2010 prius , "today" west coast contributor maria menounos told police her brakes failed after an accident.

    >> i just felt like the brakes didn't work.

    >> reporter: federal investigators are looking into more than 100 consumer complaints about the brakes in the 2010 prius .

    >> it's going to really hurt toyota , definitely in the short term.

    >> reporter: toyota says it's looking into what may cause the brakes to pause before slowing down, adding, "we're making every effort to address this situation for our customers as quickly as possible." yet another setback for the world's number one automaker, already under the microscope for two massive recalls to address unintended acceleration. but as dealers around the country began the monumental task of fixing potentially faulty gas pedals --

    >> basically is this area right here.

    >> reporter: -- they're also faced with repairing relationships with millions of loyal customers.

    >> i just want it fixed. i want to go on driving my car and be happy and safe.

    >> reporter: as toyota looks into the issue of what's wrong with prius brakes, the big fix begins at dealerships across the country. toyota dealers are going to have to take weeks to fix millions of sticky gas pedals. remember, there's 2.3 million vehicles that have been recalled. matt?

    >> all right, phil lebeau on this story for us in illinois this morning. phil , thanks very much.

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