updated 9/9/2010 7:18:18 AM ET 2010-09-09T11:18:18

CLEARWATER, Fla., Sept. 9, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, Inc., the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., signed an exclusive Distribution Agreement with Maine Street Living Corporation, makers of Ecomfort™ mattresses, pads, and pillows. This agreement grants OmniResponse the exclusive rights to market Maine Street Living Corporation products via direct response television, live shopping, and the internet on an international basis (excluding North America). In addition, OmniResponse acquired the non-exclusive license to market the products to brick and mortar retail stores in North America and internationally.

The purpose of the agreement is to extend distribution and sales of Ecomfort™ products into international territories and retail stores by leveraging OmniResponse's successful experience in creating innovative Direct Marketing campaigns through various media channels to increase sales and distribution. To further expand the Ecomfort™ brand, OmniResponse will collaborate with Maine Street Living Corporation to create and distribute new products.

Bill Barlow, EVP of Global Business Development for OmniResponse, Inc., said, "Having successfully sold memory foam products around the world in the past, I recognize that there is a great global demand for good products in this category. The Ecomfort™ products are special due to the fact that they address the traditional issues typically associated with memory foam. Once we convey the specific advantages Ecomfort™ products have compared to the competition, including the much lower price, we expect consumers globally to embrace the Ecomfort™ brand."

Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., said, "The sleep category is a multi-billion dollar vertical. To have the opportunity to represent such a strong brand and set of products is further validation of our team's ability to bring products to market on an international basis."                                                                         

Ecomfort™ is the first green memory foam mattress line to hit the market featuring EcoMemoryFoam™, earth-friendly memory foam using plant-based formulas and zero-emissions manufacturing processes. The brand utilizes the Neutral Posture Support System, which is designed with seven support zones to relieve the pressure on back muscles. Using open cell technology, the mattress resists body heat retention which allows you to sleep at a cooler temperature.

About OmniReliant Holdings

OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.

The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com .

The OmniReliant Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7911

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  

Any forward-looking statement reflect our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward- looking statements if they comply with the requirements of the Act. 

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