updated 10/4/2010 9:16:27 AM ET 2010-10-04T13:16:27

SEATTLE, Oct. 4, 2010 (GLOBE NEWSWIRE) -- Montavo, Inc. (OTCBB:MTVO) is pleased to announce the engagement of Moody Capital for fundraising efforts required to drive completion and launch of Montavo's mobile advertising platform. As Montavo moves from the development stage towards product commercialization, Moody Capital will assist in not only securing funding requirements via a $3 million private placement to fuel product development and growth initiatives, but also in advising Montavo on capital structures that are designed to best protect current and future shareholder value by way of enhancing Montavo's enterprise value.  

Moody Capital is focused on investment entities that view Montavo as an investment opportunity with strong "long-term" hold / growth prospects. Filling the Capital Drive Campaign in straight equity shares with restricted stock is currently the best vehicle to maximize the Enterprise Value of Montavo, and thus maximize both current and future shareholder value. Montavo, with strategic advisory and execution assistance of Moody Capital, has structured the private placement offering towards funding the Company at an "Enterprise Value" that appropriately reflects the value of the underlying software and platform assets.

"Moody Capital is excited about the opportunity to represent Montavo. Experience shows us that aggressive companies with solid management in this space create successful business models. Brook Lang and everyone at Montavo are skilled and experienced people, but more than that they bring excitement and aggression to their jobs every day," said Glenn Farr, Senior Vice President at Moody Capital.

Montavo's planned use of proceeds calls for completion and launch of a commercially scalable version of the platform as well as sales and marketing efforts to drive initial partnerships and customer deployments. Montavo plans to focus sales efforts for the company's patent pending technology platform – the Montavo Mobile Advertising Platform (mMAP™) – both domestically and internationally.

"I am very pleased with our capital drive campaign plans with Moody Capital that focuses on investors who seek long-term investments in technology companies like Montavo.  These investors see Montavo's growth potential in bringing market disruptive technologies that set new industry standards such as the mMAP™ which includes the Montavo Ad Spendometer™ Ratio Gauge," said Brook Lang, CEO of Montavo. "We believe we have first mover advantage with this disruptive technology that gives advertisers an ability to correlate mobile advertising spend with actual brink-&-mortar in-store purchases – an offering that no other company in the marketplace currently sells. We feel that Moody's team of bankers, under the direction of Senior Vice President Glen Farr, brings strong historical experience in completing capital funding initiatives that garner the best long-term value and benefits for current and future shareholders of small cap public companies like Montavo."

About Montavo, Inc.

Montavo Inc., is a U.S. based company located in Seattle, WA and is deploying an advanced mobile marketing & advertising solution.

The Montavo Mobile Ad Platform (mMAP™) offers advertisers the unique opportunity to review a "mobile ad spend vs. gross profit" ratio which generates a Return-on-Investment (ROI) report of their mobile advertising costs related to their brick-and-mortar location consumer sales. This means Advertisers know for every dollar they spend in mobile advertising, how any dollars of related profit came back specifically attributed to the mobile ads. The mobile Ad costs to Sales profit ratio is displayed on the Montavo Mobile Ad Spendometer™, which is a real-time online dashboard reporting tool that allows advertisers to monitor the performance of mobile advertising campaigns that are deployed on the mMAP™.

The mMAP™, with Montavo's Patent Pending Technology can generate the reports on consumers anonymously who simply viewed a mobile ad on their cell phone on any of several different ways the mMAP™ places advertising on the mobile phone in both push and pull type ads. This type of ROI reporting is not something that can be done in traditional advertising mediums today. The mMAP™ does this without any additional hardware and or software in the store or at the store Point of Sale (POS) system, and no additional interaction is needed between store associates and consumers or their mobile phones. The mMAP™ was designed and built to work for Global Brands down to Small Medium Business (SMB's), as well as both Retailers and Manufactures.

About Moody Capital:

Moody Capital Solutions, Inc., SIPC and independent FINRA member broker/dealer headquartered in Atlanta, Georgia, is a premier broker/dealer in the Southeastern United States. Moody Capital Solutions, Inc. has raised capital for many micro-cap/small-cap public companies and is well experienced in the Private Placement Memorandum for small cap companies.

Forward Looking Statements:

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ( http://www.sec.gov ). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise. 

For more information on Montavo, please refer to our website at http://www.montavo.com   

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