updated 10/12/2010 6:15:55 AM ET 2010-10-12T10:15:55

LAS VEGAS, Oct. 12, 2010 (GLOBE NEWSWIRE) -- SUFFER (Pink Sheets:ENTK) President, Joe Lewis, today confirmed that the company has revamped its price structure to begin the process of fulfilling the "SUFFER" apparel lines to the large retail chains.

The company decided to split its Apparel Line into two categories: The Standard Collection and The Premium Collection. The Standard Collection will contain a variety of Apparel with prices ranging from $19- $25, The Premium Collection will feature Apparel with prices ranging from $29-$35. "Walk-Out" Tee's are an example of what will be in the Premium Collection.

SUFFER President, Joe Lewis, today commented, "Since the Magic Convention in Las Vegas, NV, and at the request of several national retail stores and fitness chains across North America, SUFFER has been working with their representatives  to introduce a category of products that will fit their price structures and still enable SUFFER to remain profitable. We expect to solidify contractual negotiations in the coming weeks and will announce them as soon as possible."

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (ENTK) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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