updated 10/26/2010 9:15:54 AM ET 2010-10-26T13:15:54

Multimedia Elements:

FREMONT, Calif., Oct. 26, 2010 (GLOBE NEWSWIRE) -- Lexar Media, a leading global provider of memory products for digital media, announced today that Lexar® Elite Photographers and Videographers Joe McNally, Rick Sammon, and Alex Buono will share their extensive digital imaging knowledge and bodies of work with visitors to the Lexar Media booth (#817) at PhotoPlus Expo 2010, taking place October 28-30 at the Jacob Javits Center in New York City. Additional information on these and other Lexar Elite Photographers and Videographers, as well as their images and videos, can be found on the Lexar Digital Photography website.

"PhotoPlus Expo is a top event for the professional and hobbyist photography community looking for the newest gear and techniques," said Jeff Cable, director of marketing, Lexar Media. "The three Lexar Elite Photographers and Videographers speaking at the booth will offer visitors their expert techniques, best practices, and recommendations on the professional tools they use, which include the Lexar Media portfolio of memory products. Our Elites are among the most skilled and creative imaging professionals in the business, and it's an honor to host them in our booth at one of the most important events in the industry."

Each of the presenters relies on Lexar Professional Secure Digital High Capacity (SDHC™) and CompactFlash® (CF) memory cards and card readers to continuously and confidently capture images while maintaining their skilled workflow patterns.

  • Joe McNally's versatile work as a photojournalist has propelled him to photography stardom, and he is well known for getting the most out of his camera and accessories to produce complex images with expert use of color and light.
  • Rick Sammon, a renowned travel photographer, visits exotic locations for assignments on a regular basis and is confident his camera and accessories can withstand any shooting conditions.
  • Alex Buono is a decorated videographer with experience in both short and feature-length films, and relies on Lexar CF cards to reliably capture HD video.

The Lexar Elite Photographers will share their work, digital imaging tips, and work stories at the Lexar Media booth (#817), during the following times:

  • Thursday, October 28

o   1-1:30 pm: Rick Sammon

o   3:30-4 pm: Joe McNally

  • Friday, October 29

o   1-1:30 pm: Rick Sammon

o   3:30-4 pm: Joe McNally

o   4:30-5 pm: Rick Sammon

  • Saturday, October 30

o   10-10:30 am: Joe McNally

o   11-11:30 am: Alex Buono

o   12:45-1:15 pm: Rick Sammon

Throughout the show, Lexar Media will be demonstrating how photographers can spend more time capturing images and less time editing in the studio by using high-performance Lexar and Crucial® memory solutions. The demonstration will show how a suite of Lexar memory cards, readers, and backup drives, as well as Crucial DRAM and solid-state drives (SSDs), can make available an additional 80 minutes in a typical one-day photo shoot. Demonstrations will be taking place in the Lexar Media booth and guide visitors through the process of high-speed image capture, to file transfer, to post-production editing, to file backup and recovery.

Aimed at professionals in the photographic and imaging industries, and held annually at the Jacob Javits Convention Center in New York City, PhotoPlus Expo showcases the latest advances in photography and provides attendees with the opportunity to explore an inspiring array of photography, design, and imaging products and services. Everything from image capture and color management to retouching and storage are on display from the industry's leading manufacturers. The show also offers more than 100 photography and design seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

The Lexar/Crucial logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6945

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com .

©2010. Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron, Inc. All other trademarks or registered trademarks are the property of their respective owners. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc.

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