updated 11/18/2010 4:15:22 AM ET 2010-11-18T09:15:22

JACKSONVILLE, Fla., Nov. 17, 2010 (GLOBE NEWSWIRE) -- Sunset Brands, Inc (Pink Sheets:SSBN) is pleased to announce that its recently acquired, Kaizen Communications ( www.kaizencommunications.net ), a mobile tech firm specializing in mobile payments, distribution of mobile content and mobile campaign management, has integrated a partnership with America's leading on-demand payment processor, Billing Tree.

Billing Tree, the proven leader in on-demand payment processing, offers a suite of payment solutions ranging from web payments to check conversions, and is currently processing over 3.4 million transactions per month. They provide every available option for accepting payments and simplify the process of receiving and applying payments without the need for additional software.

USFA executives are confident that the newly formed alliance with Billing Tree will turbo-power Kpay, Kaizen's mobile payment and billing reminder software. Kpay is currently allowing customers the ability to pay bills, send and receive funds, and execute point of sale transactions from any mobile phone.

Kaizen's CTO, Curtis Keith, states: "Integrating with Billing Tree will enable Kaizen to bring mobile bill presentment and payments to a mass audience, allowing simplified mobile payments to become a reality for customers using their SMS enabled mobile device."

Alliances with Billing Tree and other forward-thinking organizations confirm the progression of mobile payments, and the fact that customers are looking to mobile as a viable option to pay their bills, and execute other transactions.

Juniper Research finds that half (to exceed 2.5 billion users) of all transactions worldwide will be done via mobile device by 2014. Juniper states, "The user demand for convenient and intelligent ways in which to make payments for goods and services using a mobile phone is creating exciting opportunities for those organizations that are part of the mobile payment ecosystem."

Sunset Brand's USFA CEO, J. Bert Watson, Sr., comments, "This is a major breakthrough for USFA. Our comprehensive payment solution is patent pending and part of a payment revolution that offers users a more convenient option to pay over traditional methods. Kaizen is currently in negotiations and expecting to sign this week other third party billers which will represent over 15 million bills per month. The impact this has on revenues for USFA moving forward is tremendous."

US Financial Assets, Inc. is a Financial Services firm with a focus on the strategic acquisition and investment in federally insured banks, mortgage companies, SBA, insurance, mortgage title companies, management and capital consultative services, REIT and distressed real estate holdings primarily in the Southeast Region of the U.S.A. The firm recently acquired Kaizen Communications, implementing several applications within a nationwide launch of mobile payment solutions.

This press release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Our forward-looking statements express our current expectations or forecasts of possible future results or events, including projections of future performance, statements of management's plans and objectives, future contracts, and forecasts of trends and other matters. Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words such as "anticipate", "estimate", "expect", "believe," "will likely result," "outlook," "project" and other words and expressions of similar meaning. No assurance can be given that the results in any forward-looking statements will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially. For these statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act.

PR PREPARED BY NMR, LLC

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