updated 1/19/2011 9:18:16 AM ET 2011-01-19T14:18:16

NEW YORK, Jan. 19, 2011 (GLOBE NEWSWIRE) -- The Empire Sports and Entertainment Holding Co. (OTCBB:EXCX), "The Empire," a promoter of entertainment and sports events, today announced that the Company will be producing and promoting "Fight Night in America," a monthly Nationally Televised Series that will air on Fox Sports Net.

"Fight Night in America" is a unique sports property that will consist of a national tour that showcases and chronicles the best of the new breed of boxing talent from around the world. The Empire is producing the series, which will consist of monthly events airing across Fox Sports Net's national network of 85 million homes. The series' Broadcast Team consists of veteran announcer Barry Thompkins, who has previously commentated on HBO Boxing and ESPN Thursday Night Fights and Benny Ricardo, a well-respected and veteran boxing analyst, who will provide color commentary.

The "Fight Night in America" series will feature bouts that take place in some of the country's premier boxing venues in New York, Los Angeles and Las Vegas and will create several sponsorship opportunities for The Empire Sports and Entertainment. Examples of sponsorship visibility are brand and company logos being placed in the center of the ring, on ring posts, mats and corners as well as In-Program billboards, digital media promotion and several other opportunities. 

Shelly Finkel, CEO of the Empire Sports and Entertainment Holding Co., commented, "'Fight Night in America' is a unique national broadcast opportunity that caters to sponsors who want to reach a young, male audience that has a passion and appetite for action sports along with a proven loyalty to the sponsors of this thrilling sports spectacle, that will reach a huge national television audience of 85 million homes."

About The Empire Sports and Entertainment

The Empire Sports and Entertainment, Inc. is a promoter of sports-driven promotions and entertainment events such as concerts, music festivals, pay-per-view programming, as well as other exciting events. The company is led by CEO Shelly Finkel, a legendary promoter and member of The Boxing Hall of Fame. To learn more about "The Empire," visit www.theempirese.com .

Safe Harbor Statement

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of the Company and SPI set forth herein and those preceded by or that include the words ``believes,'' "expects,'' "given,'' "targets,'' "intends,'' "anticipates," "plans,'' "projects,'' "forecasts'' or similar expressions, are "forward-looking statements." Although the Company's management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. The Company assumes no obligation to update any of the information contained or referenced in this press release.

CONTACT: Investor Contact
         Seal Point Consulting, LLC
         267-364-5407
         Investors@sealpointconsulting.com

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