updated 2/7/2011 9:17:04 AM ET 2011-02-07T14:17:04

SAN FRANCISCO, Feb. 7, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced famous spokesman, Mr. Alex Trebek, has signed an agreement increasing his support and endorsement for the WordSmart product line. Under the terms of the new, up to four-year agreement, the host of the popular television quiz show "Jeopardy!" will serve as spokesman and infomercial host for the Company's WordSmart(R) product line. Additionally, Mr. Trebek has agreed to be the host of a new infomercial that will be produced by YesDTC during 2011, provide voice-overs for radio advertisements, support print ads and to make personal appearances in support of WordSmart.

Mr. Alex Trebek commented, "General knowledge and vocabulary - that's what success is ultimately all about, but it all starts with reading. The road to knowledge is built on vocabulary and this is where WordSmart excels. This program gives students the tools to close the vocabulary and comprehension gap and puts them on the road to immediate success in the classroom and beyond."

Mr. Trebek's association with "Jeopardy!" makes him a highly visible and publicly recognized leader in the higher education, learning and greater intellect industry, making him an ideal figurehead to endorse the WordSmart product line. The "Jeopardy!" quiz show, which is the number two television show in syndication and seen by nearly nine million viewers each day, is known for testing intellect and knowledge recall and it is high respected among many viewers for its ability to challenge contestants in categories of higher learning. 

WordSmart is YesDTC's vocabulary and knowledge building product that includes a comprehensive suite of computer and Internet-based knowledge and vocabulary building programs targeted at grade school through college level students and at adults seeking to improve their reading speed, reading comprehension and general knowledge.  The WordSmart learning program also targets SAT/ACT test preparation and is guaranteed to both increase GRE/GMAT scores and, with only a minimum of 20 hours of use, to increase a child's English or reading grade by one full letter grade. The current WordSmart infomercial can be view at http://vimeo.com/16363930

Christian Kirsebom, General Manager of YesDTC commented, "We are thrilled to have Alex Trebek as spokesman of our WordSmart product line. Mr. Trebek's credibility in the industry of higher learning and wide popularity with television audiences are a perfect fit for WordSmart to reach a broad consumer audience seeking the opportunity to enhance their knowledge base and intellect." He continued, "Our revenues are beginning to grow rapidly as a result of recently acquiring the WordSmart program; a trend we expect to continue throughout this year. We are also very glad to continue our partnership with Alex Trebek."

YesDTC's growing product portfolio currently includes the NutriFusion line of easy-to-consume capsule and chewable nutraceutical supplement products; WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; PureSleep Asia, the U.S. FDA-cleared anti-snoring dental device for the treatment of snoring; Simply Music(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for WordSmart and MediPendant can be seen at the following links, respectively, http://www.vimeo.com/16363930 and www.medipendant.com . More information on NutriFusion can be seen at www.nutrifusion.com and Simply Music at www.simplymusic.com .

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc.
         Christian Kirsebom
         (925) 247-6666

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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